It ranks millions of websites in order of popularity, with an Alexa rank of one being the most popular. It is calculated by dividing the number of goal achievements by the total number of visitors. Looking for Job Openings? YouTube advertising – YouTube offers advertising in 6 different formats. The Core Web Vitals report can be found in Google Search Console and shows URL performances grouped by. An RSS Feed is a place where all updates are tracked together, in an easily viewable format. digital advertising. Consistency in name, address, and phone number citations is an important piece of a local SEO Campaign. Bing is owned and operated by Microsoft, and is powers Yahoo! Email Marketing – The use of email with the goal of acquiring sales, customers, or any other type of conversion. For example, searching for “SOHO coffee shop” will return results primarily centered around that neighborhood. “Inbound” is a more recent euphemism for what has traditionally been called “SEO”. Siri – Apple’s digital assistant that uses voice command technology and allows for hands free search and virtual assistant functions on iPhones and other Apple products. An API is a software intermediary that allows two applications to talk to each other. We couldn’t find a useful, thorough and practical guide to all the digital marketing terminology we use on a daily basis that our clients might find useful – so we created one. Google panda was released in February 2011 and devalued sites in search results that had thin, non original, or poorly written content. CRO uses a type of testing called “A/B split testing” to determine which version of a page (version A or version B) is more successful. In SEO, anchor text is a ranking signal to Google, as it provides context about the destination site. Heatmap – A heatmap is a graphical representation of how users interact with your site. 31. Another word for marketing: promotional, PR, e-marketing or eMarketing | Collins English Thesaurus In contrast to algorithm updates like Panda or Penguin, Hummingbird was intended to completely update the way Google interpreted user search queries. The service allows businesses to create ads, and subsequently serve the ads to consumers who search for keywords that the businesses bid on. Sitelink – An ad extension in Google Adwords that appears below the main ad copy which links to a specific page on the website (i.e. Bread Crumbs – Links at the top of a web page or in a search result, that better help the user navigate the site. Adding hashtags to a post allows users to find that post when searching for that topic. Digital Marketing Builds Businesses Digital marketing can be complicated, especially if your business is new to it. – Using computer programs to perform tasks that are repetitive, that would normally be completed by a human. Need synonyms for digital advertising? Google Home – A device for consumers that connects to their home network and can perform a large variety of tasks through voice commands. If you are followed by another user, that user will see your tweets in their feed. For example, a list of comments on a blog post. Not long ago, when I started learning about digital marketing, I remember keeping 10 or 20 tabs on my browser open just to make sense of all the terms used in a single blog post. It is a way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. It also allows businesses to engage with users (i.e. Link networks and PBNs are against Google guidelines and are devalued or penalized when detected. A document in XML format that categorises a website’s relevant files, posts, pages and more. 24. – A word or phrase indicative of the major theme in a piece of content. (See also: Backlink, Black Hat, Google Algorithm, Google Panda). Need antonyms for digital marketing? Hreflang Tag – A code in the html of a website that tells search engines like Google which spoken language a web page is using. Google offers up to $10,000 in free PPC advertising for eligible charities. A sprint usually consists of five phases: design, develop, test, deploy and review. Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. Header Tags (h1, h2, h3, etc) – Header tags are used in HTML for categorizing text headings on a web page. 33. : A specific meta tag that displays the specific keywords addresses in a page. PageRank indexes all the accessible webpages on the web and ranks them by how many important websites link back to a particular page. The most common form of e commerce business is an online retailer that sells products direct to the consumer. Lists are typically segmented by user classification, so a list of existing customers can receive one type of communication, while potential customers can receive more promotional communication. They are typically shared via the internet. If a URL does not have a minimum amount of reporting data for any of these metrics, it is omitted from the report. Within the tool are several areas that include data on how a site is performing in search. Creating a digital marketing agency name like Click Consult by combining 2 words or parts of words is very popular today. Google+ was used for personal and business pages (now Google My Business), which featured information, company events, updates, and more. Google estimates that Penguin affects 3.1% of all searches in English, a relatively large number for one algorithm. For example, if an ad is shown to 100 people, and 10 of them click the ad, then it has a click through rate of 10% (10 clicks / 100 impressions = 10%). This is the amount an advertiser pays for 1,000 impressions of their ad. It is now also used to tag users in messages on social networking websites. This consists of a variety of databases, documents, reports and other information that is not available to the public. This algorithm targeted so-called “black-hat SEO” tactics which manipulated search rankings by creating links to sites in an unnatural manner. – stands for Return On Ad Spend. Adsense (Google Adsense) – A Google platform that allows websites to earn money by publishing Google network ads on their website. It is calculated by dividing the ad’s clicks by the ad’s impressions. – Code that is added to the HTML of a website to give search engines more relevant information about a business, person, place, reviews, product, or thing. These adverts are targeted at specific search terms. Google’s Search Network, for example, is a group of Google & non-Google websites that partner with Google to show text ads. – A group of websites in which ads can appear. Dark Web (or Dark Net) – A part of the internet that is not indexed by search engines and is generally found only on secret or encrypted servers and requires special software or configurations to access. It also allows businesses to engage with users (i.e. A link profile can be used to determine a website’s power, trust, subject matter, and content. A social news site that is made up of users who share and leave comments on news stories and other content. It is believed that RankBrain uses an interpretation model that can test a variety of potential factors and determine the intent of the search. Google makes hundreds of adjustments to their algorithms throughout the year, as well as several major updates each year. To build local SEO authority, a business’s name, address ,and phone number should be listed across local citation websites like Yelp, Google Business, Angie’s List, Yellowpages, Better Business Bureau, Foursquare, and more. Generally, the site that indexed the content first is considered to be the original content and would not be penalized. There is not an industry standard as to which definition is correct, however the latter is most commonly used. Sometimes, when searching for something, one single keyword does not provide the information you seek, where a keyword phrase allows you to string multiple words together to find better information. In my experience, a common challenge is where to start drawing up your digital marketing plan. Search. – A Google platform that allows webmasters to collect statistics and data about website visitors. Used to prevent duplicate content issues and maintain search engine rankings. It is believed that RankBrain uses an interpretation model that can test a variety of potential factors and determine the intent of the search. Tracking Code – A script, often placed in the header, footer, or thank you page of a website that passes information along to software tools for data gathering purposes. CRO (Conversion Rate Optimization) – A branch of digital marketing that aims to improve the conversion rate of web pages, thus making the pages more profitable. By default, a hyperlink is a dofollow link until a “nofollow” piece of code is added to it. Java – Java is a programming language that is used to create applications that can run on a digital device. The opposite of a keyword. A discovery phase is the initial step of a design process where a UX designer seeks to gather as much information about the target audience, users and the client’s goals as possible. These are the results of a web search that have not been paid for. 37. Noun. Similar to ROI. Sites with low-quality content saw significant ranking drops due to this algorithm update. There are usually 4 available ad slots at the top of a search result page (where 1 is the first ad, 2 is the second ad, etc), so for the best results advertisers typically want an average position between 1-4. Spam – A broad term that includes many different nefarious activities in digital marketing that are done either to help a website rank better or to harm a competitor website. Unique visitors are tracked by their IP addresses. Website – One or a group of documents, content and/or media that are accessible on the World Wide Web. Passion wants to make the digital marketing world more accessible to everyone, especially since our industry is often riddled with acronyms and complicated language. YouTube offers a growing suite of streaming services and produces original tv series. Short for application. Duplicate content can result from plagiarism, automated content scrapers, or lazy web design. – stands for Uniform Resource Locator and is the address of a web page. Title Tag – An HTML element that is used to describe the specific topic of a web page. For example, if 100 people visit a website, and 50 of them immediately leave, the website has a bounce rate of 50%. It is important to have your business’ website associated with relevant keywords so that it will appear when those words are searched for. Previously, users might see results that included wood as a building material. Examples of queries include “austin electrician,” “how do i know if i have a raccoon in my attic,” “distance to nearest coffee shop,” and many more. It can be calculated by dividing the number of clicks, by the number of impressions (how many times the ad or search result was seen). How long it takes a browser to render the first piece of content after a user navigates to a page. 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